Category Head HCD Vertical RSPL Group

6 - 10 Years

Job Description

JOB PURPOSE: Responsible to lead the category (multiple brands), design brands strategies to support the company's overall strategies and objective.

1)Strategy & Planning

*Define category marketing strategies to support the overall strategies and objective

*Develop a feasible marketing plan and oversee its day to day implementation.

*Plan and organize marketing functions and operations (new product development, branding, communications etc.)

*Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

*Manage Brand wise ROMI and perform periodic evaluation with respect to annual business plan.

2)Brand Development:

*Revamp/Launch new products to meet market specific requirement

*Lead to direct marketing planning & Implementation

*Brand development activities (design & implementation).

3)Team Management & Coaching.

4)Monthly market feedback meeting with National Sales Head regarding challenges and opportunities.

5)Research industry reports, market trends, competition on an ongoing basis and provide monthly updates to Marketing Head.

6)Finalization of creative brief, work with creative agencies to develop TV, Print, Digital and point of sales creative.

*  Preferred from Tier I colleges & from top FMCG Companies only.

* This position will directly report to Marketing Head.

* Candidate will be responsible to cater multiple categories at a time.

Job Location- Sector- 44 Gurgaon

2nd & 4th Saturday Fixed Off

Perks and Benefits 

plus other benefits

Salary: Not Disclosed by Recruiter

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager


Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Any Specialization

Doctorate:Doctorate Not Required

Company Profile

RSPL Limited

RSPL Group is more than 5500 Cr diversified conglomerate, which is committed to value for money propositions & credited with several innovations over last 3 decades. The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity. Efficient capital structure, cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers.
Diversified Group having product category in FMCG, Dairy Products, Hygiene Care, Foot wear, Real Estate, Renewable Energy.
View Contact Details+

Recruiter Name:Miss. Anshu Saraswat

Contact Company:RSPL Limited