Urgent Requirement of Consumer Research Executive ( Male & Female)

1 - 4 Years
Kanpur

Job Description

Conceptualizing new product development plans for a product or product line through market research, competitive analysis, pricing and customer engagement
Coordinating with suppliers for new product development and implementation
Assisting the Brand Manager in formulating the market research plans
Carrying out qualitative & quantitative study of the market and analyzing data from primary & secondary sources
Coordinating with consumers, non-consumers and competitive brands
Involved in tracking the competitors activities and forwarding the reports to senior management
Play Vital role in developing the questionnaire for consumer research related to diapers, detergents & dish wash liquids and received appreciation for the same
Product marketing initiatives (Diapers, Detergents and Dishwash Liquids)
Distinction of taking number of initiatives to improve customer satisfaction level
Distinction of working on a new product (diaper segment) and existing products (detergents & dish wash liquid)

Salary: INR 1,50,000 - 2,25,000 P.A.

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Manager - Market Research / Consumer Insights / Industry Analysis

Employment Type:Permanent Job, Full Time

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Any Specialization, Marketing

Doctorate:Doctorate Not Required

Company Profile

RSPL Limited
RSPL Group(5500 Cr group) is in Indian conglomerate, head-quartered at Kanpur (U.P.); existing in market in various product ranges like detergent, soaps & hygiene products (Ghari detergent and cake, Expert dish wash bar and liquid, and Venus soap, Pro-ease Sanitary Napkins), leather shoes & apparels (Red Chief), and full-fledged dairy products range: milk, ghee, paneer, curd, dairy whitener etc. (Namaste India Foods Pvt. Ltd), with focus on consumer centricity and continuous improvement.
View Contact Details+

Recruiter Name:Prakrati Sharma

Contact Company:RSPL Limited

Email :prakrati.sharma@rsplgroup.com

Address :119 - 121, Block P&T, Fazalgunj, Kalpi Road

Website:http://gharidetergent.com